{"id":13729,"date":"2025-10-29T10:12:48","date_gmt":"2025-10-29T10:12:48","guid":{"rendered":"https:\/\/abeille.law\/?p=13729"},"modified":"2025-11-03T10:14:53","modified_gmt":"2025-11-03T10:14:53","slug":"cession-du-nom-dune-commune-a-des-fins-commerciales-une-premiere-decision-du-tribunal-administratif-dorleans","status":"publish","type":"post","link":"https:\/\/abeille.law\/en\/cession-du-nom-dune-commune-a-des-fins-commerciales-une-premiere-decision-du-tribunal-administratif-dorleans\/","title":{"rendered":"Cession du nom d\u2019une commune \u00e0 des fins commerciales : une premi\u00e8re d\u00e9cision du tribunal administratif d\u2019Orl\u00e9ans."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Tribunal administratif d\u2019Orl\u00e9ans, 9 octobre 2025<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le Tribunal administratif d\u2019Orl\u00e9ans a rendu, pour la premi\u00e8re fois, un jugement sur la possibilit\u00e9 pour une commune de c\u00e9der \u00e0 des fins commerciales l\u2019usage de son nom enregistr\u00e9 comme marque.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 1992, la commune de Vend\u00f4me avait d\u00e9pos\u00e9 son nom \u00e0 titre de marque et en c\u00e9dait l\u2019usage au groupe Vuitton pour dix ans, moyennant 10 000 \u20ac. En 2021, le conseil municipal a renouvel\u00e9 cette cession, ce qu\u2019une association a contest\u00e9, estimant notamment le prix trop faible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le tribunal a d\u2019abord qualifi\u00e9 la marque \u00ab Vend\u00f4me \u00bb d\u2019\u00e9l\u00e9ment du domaine priv\u00e9 communal. \u00c0 ce titre, la commune peut en principe la c\u00e9der, contrairement aux biens du domaine public, inali\u00e9nables par nature. En outre, la cession n\u2019emporte pas transfert du nom de la commune lui-m\u00eame, mais seulement la facult\u00e9 d\u2019utiliser ce nom pour certains produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, dans un second temps, le juge a annul\u00e9 la d\u00e9lib\u00e9ration du 4 f\u00e9vrier 2021 autorisant la cession, faute pour la commune d\u2019avoir justifi\u00e9 le prix de 10 000 \u20ac ou les crit\u00e8res retenus pour le fixer. Le d\u00e9faut de motivation \u00e9conomique du montant a conduit \u00e0 une annulation pour exc\u00e8s de pouvoir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019int\u00e9r\u00eat pratique de cette affaire est toutefois devenu th\u00e9orique : l\u2019INPI ayant finalement refus\u00e9 d\u2019enregistrer la marque \u00ab Vend\u00f4me \u00bb, consid\u00e9rant qu\u2019elle renvoie spontan\u00e9ment \u00e0 la place Vend\u00f4me, seule dot\u00e9e d\u2019une notori\u00e9t\u00e9 d\u00e9passant les fronti\u00e8res, et qu\u2019elle est donc d\u00e9pourvue de caract\u00e8re distinctif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9cision, in\u00e9dite, consacre la possibilit\u00e9 pour une commune de g\u00e9rer son nom comme un actif de son domaine priv\u00e9, tout en rappelant l\u2019exigence d\u2019une valorisation justifi\u00e9e et transparente de ses droits patrimoniaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour aller plus loin :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9cision de l\u2019INPI\u202f: <a href=\"https:\/\/pibd.inpi.fr\/sites\/default\/files\/2022-08\/NL20210116.pdf\">https:\/\/pibd.inpi.fr\/sites\/default\/files\/2022-08\/NL20210116.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tribunal administratif d\u2019Orl\u00e9ans, 9 octobre 2025 Le Tribunal administratif d\u2019Orl\u00e9ans a rendu, pour la premi\u00e8re fois, un jugement sur la possibilit\u00e9 pour une commune de c\u00e9der \u00e0 des fins commerciales l\u2019usage de son nom enregistr\u00e9 comme marque. Depuis 1992, la commune de Vend\u00f4me avait d\u00e9pos\u00e9 son nom \u00e0 titre de marque et en c\u00e9dait l\u2019usage [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[253,190],"tags":[],"class_list":["post-13729","post","type-post","status-publish","format-standard","hentry","category-format","category-juridiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cession du nom d\u2019une commune \u00e0 des fins commerciales : une premi\u00e8re d\u00e9cision du tribunal administratif d\u2019Orl\u00e9ans. | Abeille Avocats<\/title>\n<meta name=\"description\" content=\"Le tribunal administratif d\u2019Orl\u00e9ans a annul\u00e9 la cession commerciale du nom \u00ab\u202fVend\u00f4me\u202f\u00bb, rappelant 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